Our vision

Our mission


AYAM ™ is a matter of taste!

Asian cuisine is a very diverse cuisine, rich in flavors but sometimes difficult to understand at home. Also, modern life makes it sometimes difficult for families to prepare meals that are at the same time nutritious, tasty, practical and above all imaginative. AYAM ™ can then be a plus in your lives!

For more than 120 years, AYAM ™ has helped families around the world create moments of sharing around memorable meals. We are committed to bringing you recipe ideas and products that will make your meals a guaranteed success and that will allow you to discover new flavors to titillate your taste buds!

AYAM ™ owes its popularity to the quality of its products and its commitment to making Asian cuisine accessible to as many people as possible. Our mission is to bring you simple, healthy and natural food products, superior in taste, quality and flavor, because we cherish the trust that millions of families around the world have placed in AYAM ™ since 1892.


Our vision


A natural and quality diet

AYAM ™ only believes in quality ingredients, naturally prepared for its products.

We strive to promote healthy food products with short ingredient lists. We have banned genetically modified foods, preservatives, sodium glutamate, trans fats, hydrogenated fats from all of our products and bisphenol A from our packaging. Most of our products are free of colorings and artificial flavors.

We also limit the addition of additives to our products as much as possible: out of the 350 additives authorized by the European Union, AYAM ™ only authorizes 100 in order to be sure that the additives used in its products have a reputation and perfect quality.

AYAM ™ products are manufactured in state-of-the-art facilities that meet the highest international quality standards, with globally recognized certifications (HACCP, ISO 9001).


No waste

As an environmentally conscious brand, we believe that the entire product should be used in the production process in order to limit our waste. For example, our coconut products factory uses the hulls to operate its burners, which saves fossil fuel consumption. The remaining waste is all recycled. All the coconuts are thus used.

AYAM ™ also minimizes the amount of packaging used for its products. The packaging of our products consists mainly of simple materials such as metal, glass or paper which are 100% recyclable.

In addition, AYAM ™ is committed to a long-term production program, for sustainable development and the safeguard of natural and environmental resources by trying to reduce waste and carbon footprint in our production chain. 



We have been a member of a Global Compact, the Singapore Network, since January 1, 2016. We are therefore committed to integrating the 10 principles of the United Nations Global Compact into the governance of our company and to respecting them. Our ESG reports openly monitor the progress of the company on its journey to sustainability.


Our Values


Denis Group is the holder of the AYAM ™ license. The group dates back to 1862, as one of the most successful family businesses in the Far East, thanks to the entrepreneurial spirit and business ethics of the Denis family.

AYAM ™ has become a household name for quality food products - especially coconut products, thanks to its continued commitment to a corporate credo that still exists today, after more than 100 years of activity:

  • Quality
  • Activity
  • Price stability
  • Accessibility
  • Supply Continuity
  • Visibility
  • Adaptability
  • Honesty
  • Value the community

AYAM ™ values ​​and values ​​its relationship with its suppliers, distributors, employees and all of its business partners. We are committed to listening and meeting the expectations of our customers across generations and countries.


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